Spreading the word about the Take Back the Filter campaign

People who are concerned about the environment are shunning bottled water and turning to the cheaper, friendlier — and often better regulated — alternative of tap water. Many people everywhere also choose to filter their tap water, either with a faucet mount or in a container such a Brita pitcher.

Brita is the leading pour-through filter in both the United States and Canada, is the top selling faucet mount filter in Canada, and is the second best selling faucet mount filter in the U.S. As you can imagine, replacing filters every two months leads to an incredible amount of filters being discarded in North America.

Brita, which was founded in Germany in 1966, has been dismantling and reusing cartridges in Europe since 1992. Brita has a take-back service in Germany, Great Britain, Ireland, France, and Switzerland. One in four filters is currently recycled in Germany alone.

The same is not true in North America, where the North American division of Brita has been owned by the Clorox Corporation since 2000. Clorox uses its Filter for Good campaign to sell filters as a way to cut down on bottled water waste, but does not have a take-back program for its filters. Clorox’s practice of not recycling its filters rather defeats the purpose of its own Filter for Good campaign! Enter the Take Back the Filter campaign, where you can:

• Sign a petition urging Clorox to start such a program in North America;
• Write a letter to Clorox execs;
• Get an address to send your used filters (the campaign is collecting them to deliver to Clorox); and, of course,
• Learn how you can spread the word about the campaign

Please take a minute to pop over to Take Back the Filter and show your support!

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